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Cookie Policy

All non-essential cookies are disabled by default in compliance with the Indiana Consumer Data Protection Act (INCDPA).

Effective Date: January 1, 2026 · Last Updated: March 31, 2026

What Are Cookies?

Cookies are small text files placed on your device when you visit our website. We use both session cookies (expire when you close your browser) and persistent cookies (stay until deleted or expired).

We take a privacy-first approach. All non-essential cookies are disabled by default. Sensitive data like geolocation requires explicit opt-in per INCDPA.

Essential Cookies

Always Active

Required for the website to function properly. These cannot be disabled.

  • cookie-consent — stores your cookie preference choices (1 year)
  • Session management and CSRF protection
  • Load balancing and CDN routing
  • Security and fraud prevention

Analytics Cookies

Help us understand how visitors interact with our website. Disabled by default.

  • Google Analytics (_ga, _gid) — anonymous traffic and behavior analysis
  • Page view tracking and session duration
  • User journey and conversion funnel analysis
  • Performance monitoring and error tracking

Marketing Cookies

Used to deliver relevant advertisements. Disabled by default.

  • Meta Pixel (_fbp) — conversion tracking and retargeting
  • Google Ads (gclid) — ad click attribution
  • LinkedIn Insight Tag — B2B advertising
  • Cross-platform frequency capping

Functional Cookies

Enable enhanced functionality and personalization. Disabled by default.

  • Language and region preferences
  • Personalized content recommendations
  • Form auto-fill preferences
  • Chat widget state and history

Sensitive Data — Geolocation (INCDPA)

INCDPA Opt-In Required

Precise geolocation data. Requires explicit opt-in under Indiana law. Always defaults to OFF.

  • Precise GPS-based location for local market analysis
  • Location-based service recommendations
  • This category requires separate, explicit opt-in per INCDPA
  • Never enabled by "Accept All" — must be enabled manually in Settings

Managing Your Cookie Preferences

You can change your cookie preferences at any time using our cookie settings panel or your browser settings.

Browser Controls:

  • Chrome: Settings → Privacy and Security → Cookies
  • Firefox: Options → Privacy & Security → Cookies
  • Safari: Preferences → Privacy → Cookies and Website Data
  • Edge: Settings → Privacy & Security → Cookies

Questions About Cookies?

Contact us about our cookie practices or to exercise your INCDPA rights:

website@buttonblock.com(260) 577-3009

Button Block LLC · Auburn, Indiana