Privacy Policy
Your privacy is important to us. This policy explains how we collect, use, and protect your personal information in compliance with the Indiana Consumer Data Protection Act (INCDPA).
Effective Date: January 1, 2026 · Last Updated: March 31, 2026
Fort Wayne AI Agency (“we,” “us,” or “our”), a division of Button Block LLC, is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit fortwayneai.agency or use our services.
We comply with the Indiana Consumer Data Protection Act (INCDPA), which took effect on January 1, 2026.
By using our services, you acknowledge that you have read and understood this policy.
Information We Collect
Information You Provide
- Name, email address, phone number, and business information submitted through contact forms
- Consultation booking details including preferred dates and service interests
- Any messages, files, or content you submit through our website
Information Collected Automatically
- IP address, browser type, operating system, and device information
- Pages visited, time spent, referring URLs, and navigation patterns
- Cookie identifiers and consent preferences (see our Cookie Policy for details)
Sensitive Data (INCDPA)
- Precise geolocation data — collected only with your explicit opt-in consent
- We do not collect racial/ethnic data, biometric data, health data, or sexual orientation data
- We do not process data from known children under 13
How We Use Your Information
Service Delivery
- To respond to your inquiries and provide requested services
- To schedule and manage consultation appointments
- To deliver project work, reports, and strategic recommendations
Website Improvement
- To analyze usage patterns and optimize website performance (with analytics consent)
- To personalize your experience and remember your preferences (with functional consent)
- To conduct A/B testing and improve conversion funnels
Marketing (Consent Required)
- To send promotional emails about our services (only with your opt-in consent)
- To deliver targeted advertising on third-party platforms (only with marketing cookie consent)
- You may withdraw marketing consent at any time via our cookie settings or by contacting us
Legal Obligations
- To comply with applicable laws, regulations, and legal processes
- To protect our rights, privacy, safety, or property
- To detect, prevent, or address fraud, security, or technical issues
Data Security
- All data is transmitted using TLS/SSL encryption (HTTPS)
- Sensitive data is encrypted at rest using industry-standard AES-256 encryption
- Access to personal data is restricted to authorized personnel on a need-to-know basis
- We conduct regular security assessments and maintain incident response procedures
- Third-party service providers are contractually required to maintain equivalent security standards
- Despite our best efforts, no method of electronic transmission or storage is 100% secure
Third-Party Services
Service Providers
- Vercel — website hosting and deployment
- Google Analytics — website traffic analysis (with your analytics consent)
- Meta/Facebook — advertising and conversion tracking (with your marketing consent)
- Email service providers — for delivering communications you have requested
Data Sharing Principles
- We do NOT sell your personal information to any third party
- We share data only as necessary to provide our services or comply with legal obligations
- All third-party providers are contractually obligated to protect your data
- Links to external websites are governed by their own privacy policies, not ours
Data Retention
- Contact form submissions: retained for the duration of the business relationship plus 3 years
- Analytics data: aggregated and anonymized after 26 months
- Cookie consent preferences: retained for 1 year from the date of consent
- Marketing preferences: retained until you withdraw consent
- We delete or anonymize personal data when it is no longer necessary for the purposes collected
Your Rights Under Indiana Law (INCDPA)
Effective January 1, 2026
- Right to Confirm — confirm whether we are processing your personal data
- Right to Access — obtain a copy of your personal data in a portable format
- Right to Correct — request correction of inaccurate personal data
- Right to Delete — request deletion of your personal data
- Right to Opt-Out — opt out of processing for targeted advertising, sale of personal data, or profiling
- Right to Non-Discrimination — exercise your rights without receiving discriminatory treatment
How to Exercise Your Rights
- Email us at website@buttonblock.com with the subject "Privacy Rights Request"
- We will verify your identity and respond within 45 days
- If we need additional time, we will notify you of the extension (up to 45 additional days)
- If we deny your request, you may appeal by emailing us with the subject "Privacy Appeal"
AI Agent Interactions (WebMCP)
- Our website supports automated interactions via the Web Model Context Protocol (WebMCP)
- External AI agents may query our publicly available tools (pricing, services, case studies)
- Any action that submits personal data (e.g., booking a consultation) requires human approval
- AI agent interactions are logged for security purposes and subject to the same data protection standards
- Agent-submitted data is treated identically to data submitted through our website forms
Governing Law
- This Privacy Policy is governed by the laws of the State of Indiana, United States
- We comply with the Indiana Consumer Data Protection Act (INCDPA), effective January 1, 2026
- For users outside Indiana, additional rights may apply under your local jurisdiction
- We will make reasonable efforts to comply with applicable privacy laws in all jurisdictions we serve
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of material changes by posting a prominent notice on our website or by sending you an email. The “Last Updated” date at the top of this page indicates when this policy was last revised. Your continued use of our services after any changes constitutes your acceptance of the updated policy.
Questions About Privacy?
If you have any questions or wish to exercise your rights under the INCDPA: